- the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way. (Merriam-Webster)
- the strategic communication between an organization and its publics. (Vasquez & Taylor, 2000)
As your business's public relations practitioner, it's your job to manage how your business interacts with its various audiences. This could include your current customers, potential customers, industry regulators or even your employees.
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