8 easy PR tasks you can complete today
We typically hear about public relations when something BIG happens. A big PR fail or a big PR campaign win. The kinds of things that cost businesses thousands of dollars. But rarely is there any discussion about small PR tasks and quick wins. The kind of things that make a difference for small businesses on tiny budgets.
So I want to highlight some quick PR tasks that your business can do today so you can start moving in the right direction. That’s right, you don’t need to spend thousands of dollars or countless hours developing a fully integrated PR campaign that gets your business front-page coverage.
Remember, PR is about enhancing relationships with your key audiences, whoever you define them to be. So, the following tactics are quick things you can start doing today to begin improving these relationships.
1. Conduct an exit survey
The idea here is to obtain feedback from your customers based on their experience with your product/service. They say that the first step towards solving a problem is recognizing you have one.
By conducting customer surveys, you can more clearly understand the successes and weaknesses of your business, allowing you to make more informed decisions in the future.
You customers will appreciate your proactive approach towards improving their experience.
2. Boost one of your Facebook posts
You may publish excellent content that your audience will enjoy. But it doesn’t much matter if they never see it.
Try spending a mere $20 to boost one of your more impactful posts on Facebook to try and generate some additional exposure. If your content is genuinely helpful, you will be adding value to the people who can now view it.
3. Try an AdWords campaign for a week
Create a $5 daily advertising campaign with AdWords to promote one of your web pages. With this low investment, low-risk strategy, you can begin learning how to use digital advertising more effectively in the future.
Have you ever experimented with online advertising? People are often frightened of the word advertising because it signifies spending money. Also, our traditional understanding of advertising informs us that purchasing promotional space is expensive and highly ineffective.
I’m here to tell you otherwise. Advertising in the digital age is completely the opposite. Digital advertising lets you target very specific audiences and review data to determine which messages are generating the best results. This is why it’s one of my favorite PR tasks.
4. Create an audience persona
Develop a detailed persona for a specific audience your business plans on targeting.
You can only engage with your audience if you know who they are. Perhaps you know some of your customers personally and have a general idea of what they’re interested in. However, marketing best practice suggests creating an audience persona so your business can more clearly understand the traits and motives of your key target demographic.
Moving forward, your business will be able to make marketing and PR decisions that align with this persona you’ve constructed. Buffer offers a great beginner’s guide for creating a persona.
5. Find one way to repurpose a piece of content
You’ve probably been told that “content is king.” It’s a popular phrase used to highlight the importance of creating great content.
Although many understand that great content is important, some struggle to generate content ideas or lack the resources to create content frequently.
It’s for these reasons that content repurposing is so valuable. The idea is to examine a previous piece of content you’ve created and brainstorm ways to reuse parts of that content again. For example, if you published a “Top 10 Summer Desserts” article on your website, you could take one of the 10 desserts and create a guide on how to make it. Wordstream has some great ideas for repurposing your content in creative ways.
6. Sign up for HARO
Help A Reporter Out (HARO) is a sourcing service that connects journalists with experts (you) so they can spend less time searching for information. This is an excellent PR opportunity to provide your expertise and be featured in a media publication.
By signing up as a source, you will receive daily emails that include a variety of information requests from journalists in many industries. Your job is to browse these emails and identify opportunities to offer your industry expertise. If you find something that you’re able to offer information for, you send it off and the journalist will reach back out to you if they’re interested in including your pitch.
7. Make five social media engagements
We know that PR tasks are about building relationships, right? This means that there needs to be a balance between what we give and what we take. So with this task, you are going to focus entirely on the giving part of this equation. Here’s what you need to do:
Browse your social networks (Facebook, Twitter, LinkedIn, etc.) and identify five posts that genuinely interest you and are related to your business. For each of these posts, make a thoughtful comment. This could be highlighting something interesting within the post you enjoyed or offering your opinion on the topic.
Developing relationships takes time. So if you start practicing this task on a daily basis now, over time you will create a larger and stronger network within your industry.
If you’re not active on any social platforms, comment on five blog posts in your niche.
8. Identify five influencers within your industry
If you’re fairly new to promoting your business online, a helpful task might simply be identifying the most influential brands within your industry online.
You can then examine what works well for these brands so you can implement more successful strategies of your own. You can also seek opportunities to collaborate with these businesses. This could mean offering a guest post to expand your visibility or working on a joint project as a team.
The point is you should always be aware of who you’re competing against.